Finloom
Blog

Finmark Shut Down. Here's What to Do Next.

BILL sunset Finmark on April 1, 2026. If you used it for financial modeling, forecasting, or P&L tracking, you need a new home. Here are your options.

By Geoff Womack · April 21, 2026 · 5 min read

If you were a Finmark user, you already know. On April 1, 2026, BILL officially sunset the Finmark product. The website now redirects to bill.com. Your dashboards, your models, your forecasts are gone.

BILL acquired Finmark in November 2022 for its team and technology. Three years later they absorbed what they wanted into the BILL platform and killed the standalone product. If you relied on Finmark for financial planning, you need to move quickly before you lose momentum on your forecasting and budgeting workflow.

I spent a decade in FP&A before building FinLoom, so I understand exactly what you lost and what you need in a replacement. Here's an honest look at your options.

What Finmark Did Well

Finmark was one of the few tools that offered real FP&A capabilities at a price point small businesses could afford. Revenue modeling, expense tracking, scenario comparison, runway calculation, and investor reporting. Plans ranged from $25 to $1,000 per month depending on complexity. For a startup or small business that needed more than a spreadsheet but couldn't afford Planful or Adaptive, Finmark filled that gap.

The question now is: who fills it next?

Your Options

Go back to spreadsheets. This is what most people will do by default. It works until it doesn't. You'll spend 3 to 5 hours rebuilding your models in Excel or Google Sheets, then spend another hour every month maintaining formulas and fixing the ones that break. If you had a simple model in Finmark, a spreadsheet might be fine. If you had anything more complex, you'll feel the pain within two months.

Move up to enterprise tools. Planful starts at $800 per month. Jirav is $10,000+ per year. Adaptive Planning requires a sales call just to get pricing. These tools are powerful but they're built for mid-market companies with dedicated finance teams, not for a 15-person business where the founder is also the CFO. If you're spending $25 to $100 per month on Finmark, jumping to $800+ is not the answer.

Try Futureproof. They launched in 2025 and are actively targeting Finmark users. They have AI features and their own bookkeeping layer. Their pricing is modular: $49/mo for AI bookkeeping (base, required), $49/mo for revenue metrics, $69/mo for cap table and fundraising tools, and $149/mo for finance, forecasting, and scenario modeling. To get the features Finmark users actually relied on (forecasting, scenarios, budget vs actual, runway), you need the base plus the finance add-on. That's $198/mo. With revenue metrics included, $247/mo. They also want to replace your entire accounting stack, not just add an FP&A layer. If you're on QuickBooks or Xero and happy with your accountant, you'd be ripping out your accounting system to get financial planning. That's a big ask.

Try FinLoom. Full disclosure: I built it. But here's why it's worth looking at. FinLoom does what Finmark did (P&L, budgets, forecasting, cash flow, runway, scenarios) at $49.99 per month for the finance module. It imports from QuickBooks, Xero, Wave, Sage, FreshBooks, and Zoho. It doesn't replace your accounting software. It sits on top of it. You keep your books where they are and add planning and analysis on top. That's how FP&A is supposed to work.

Feature Comparison

Feature Finmark (Dead) FinLoom Futureproof Planful
P&L Statement Yes Yes Yes Yes
Budget vs Actual Yes Yes Yes Yes
Scenario Modeling Yes Yes (3 scenarios) Yes Yes
Cash Flow / Runway Yes Yes Yes Yes
AI Analysis No Yes Yes Limited
QuickBooks / Xero Import Yes Yes (CSV) Yes Yes
Keeps Your Accounting Software Yes Yes No (replaces it) Yes
Self Serve (no demo required) Yes Yes Yes No
Price $25-1,000/mo (dead) $49.99/mo $198/mo ($49 base + $149 finance) $800+/mo
Still Available No Yes Yes Yes

What to Look for in a Replacement

Whatever you choose, make sure it does four things:

Imports your existing data. You should be able to export your P&L from QuickBooks or Xero and import it in under five minutes. If the onboarding takes days or requires a consultant, move on.

Doesn't force you to switch accounting systems. Your accountant is on QuickBooks. Your books are clean. You don't need a tool that wants to replace your general ledger just to give you a budget vs actual report. FP&A sits on top of accounting. That's the correct architecture.

Costs less than $100 per month. If you were paying $25 to $100 for Finmark, your budget hasn't changed just because they shut down. Don't let the urgency of needing a replacement push you into a $800/mo contract you'll regret in three months.

Lets you start today. No sales calls. No demo requests. No 30 day implementation. Sign up, import your data, start planning. You already lost time when Finmark shut down. Don't lose more.

The Bottom Line

Finmark proved that small businesses need real FP&A tools at reasonable prices. BILL proved it by acquiring them. Then they killed the product and left the users behind. The need didn't go away. The tool did. If you were using Finmark for financial planning, the worst thing you can do is go back to a spreadsheet and pretend you don't need the visibility you had.

Pick Up Where Finmark Left Off

FinLoom gives you the P&L, budgets, cash flow, runway, and scenario modeling you had in Finmark. Import from QuickBooks, Xero, or CSV. Up and running in 5 minutes.

See Plans Starting at $4.99/mo